Hotwire | Intel Security Securing Tomorrow - Hotwire

The Client

Combining the expertise of McAfee with the innovation and performance of Intel, Intel Security delivers proactive, proven security solutions and services that protect systems, networks and mobile devices for business and personal use around the world.

The Brief

The brief was to create a content platform that would allow Intel Security to connect with their C-level business influencers, and to help support the transition from McAfee to Intel Security by increasing brand awareness.

Our Response

We responded by creating a clean, minimalistic, easy-to-use content hub ­– which allowed Intel Security to have a single go-to source of information for C-level decision makers. The articles encourage discussion around the dangers of cyber security breaches, raising brand awareness and emphasising the importance of effective security software.

We used a card design interface, which enables an easy browsing experience and to ensure fresh content was always visible, created the ability to single out hero articles. We opted for a very linear style free from the clutter of lots of visuals, CTAs and attached content.

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