Hotwire | Currency Cloud Branding - Hotwire

The Client

Currency Cloud leads the way in international payments. It is quick, easy to use and reliable. It has a range of different features which allow customers to make payments, convert currencies, and track reports in real time.

The Brief

Currency Cloud asked us to refresh their brand identity. They wanted their new brand to reflect their ambitions, and to help them to break into the US market. 

With so many banks and other players in the API sphere, there was a need for their brand to stand out from the crowd

Our aim was to identify and develop a new sense of purpose for the brand, to rejuvenate the brand platform, and to make the brand memorable for all of the right reasons.

Our Response

We held a workshop in which we worked to determine the brand’s core purpose. We established the core purpose was moving money – simply, safely, and at pace.

To support this purpose we refreshed the Currency Cloud logo, providing a striking visual representation of how the business operates. 

Our UX and design teams created a new website which acts as an informative, easy to navigate hub for consumers. We designed digital marketing and sales collateral to work alongside the new website and further promote the new brand identity. 

Finally, we made an animation film for the new website and social media channels, promoting Currency Cloud as the quickest and most hassle free option for moving money.

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