Hotwire | Rise To The Top: Easy SEO Fixes To Help Your Customers Find Your Content - Hotwire

Rise To The Top: Easy SEO Fixes To Help Your Customers Find Your Content

SEO. Many of us have heard that magical buzzword bandied around at conferences and on popular content blogs. We know we need to have it, but perhaps we don’t understand what it is or why it’s needed. Search Engine Optimization, or SEO, is a broad term for ways to orient your content toward performing well on sites like Google and Bing. As Google is the biggest player in most markets, it’s often easiest to think “what would Google do?”


Making Measurement Non-Negotiable

No conference worth its salt is complete without a call to action for the delegates, and so the AMEC Summit in Bangkok has been no different. AMEC CEO Barry Leggetter issued a call to the delegates to discuss how to make measurement non-negotiable. Given this was to a bunch of measurement geeks most of whom had travelled long distances to attend a summit on measurement was rather like a Priest calling the faithful to prayer.


Learn The Language Or Not Be Heard

Where else but at a global summit on measurement can you hear measurement compared to Esperanto, quantum theory, Spiderman and torture in one day. These sound bites captured the attention of the 200 or so international delegates drawn to the first ever AMEC (Association of Measurement & Evaluation in Communications) conference in Asia.


We’re Just Getting Started

It’s hard to believe that just six months ago, I experienced one of the most exciting times in my career. Becoming part of Hotwire PR after running my own agency for more than 25 years was both thrilling and scary. I had deflected many suitors over the years, thinking I needed to stay independent to see my vision of a technology focused agency, bent on changing the rules, come true. But I could not be more thrilled to now take on the role of Group CEO for Hotwire and expand my vision beyond North America.


A Picture Is Worth A Thousand Words…Only When It Tells The Right Story

Today we are constantly bombarded by content – and it’s only increasing. In fact, 74% of marketers use visual assets in their marketing. This is no surprise, as visuals are not only more engaging and digestible, but also, 41% of buyers actually express desire to access interactive/visual content on demand. Good content always leads with a strong story that’s relevant to your audience and provides actionable insight. When shaping stories for our clients, I tend to follow the pattern that asks four questions...


Incorporating Influencers At Every Step Of The Content Development Process

So, your brand has finally decided to take the plunge and collaborate with an influencer on its next piece of content. Now what? Co-creating content with influencers is a great way to start cultivating relationships with key individuals in your space, reach new audiences and bring fresh voices to your content library. If you can successfully woo an influencer into producing any kind of content for your brand—from a long-form think piece to a pithy prediction—you’re already ahead of most. But not every influencer has the time or inclination to collaborate at the production stage of the content development process, and that’s okay too. If you really want to work with an influencer, there’s more than one way to invite them onto the project. Actual content production is the most popular entry point, but influencers can provide value at just about every stage of content development.


Get in Your Design Team’s Minds to Add the Most Value to Your Content

Businesses that are new to working with a design team or agency are often unsure of how to bring them into the fold. As a result, designers are pulled in last-minute to support with immediate creative executions without context or the ability to offer any strategic input. However, designers are more than just creative executors – they add tremendous value to marketing teams via problem-solving through a creative lens, where the best solutions are often: (1) simple, (2) focused and (3) audience-centric. To better understand your design team, here are a few principles designers live by...


Your Communications Spring Cleaning Checklist

There’s nothing better than a deep spring cleaning to make things feel fresh, organized, and ready for the coming season. We at Hotwire know that this ritual can – and should – be applied to your communications program. With that in mind, here are four fast steps to spring cleaning success for comms...