Hotwire | Why Lead Gen Efforts Don’t Work - Hotwire
Industry

Why Lead Gen Efforts Don’t Work

Marketing strategies today rely heavily on lead generation campaigns. Many companies allocate marketing money primarily, or even exclusively, to efforts that generate names. Yet in reality, lead gen without increasing company recognition and product awareness is simply not effective. This inefficacy exists because of the change that has recently occurred in buyer behaviors.

Industry

Hotwire Adds 20 Clients In North America

SAN FRANCISCO and NEW YORK -- (March 28, 2017) – Hotwire Public Relations Group, the global communications consultancy, today announced the addition of over 20 clients in North America from global enterprise and consumer brands to emerging companies looking to disrupt their markets. The addition of these new clients comes on the heels of the recent acquisition of Eastwick, strengthening Hotwire’s reach and expertise as a global firm with integrated services and the deep connections of a local agency.

DBL

3 Reasons Why Marketers Must Embrace Interactive Content

As marketers embrace content marketing today more than ever, readers are overwhelmed with options — 27 million pieces of content are shared daily. This almost makes it more difficult for customers to interact and engage given the limited amount they can consume.

DBL

Decoding Content Marketing Data To Measure Success

Adding a content strategy to your marketing mix is no longer enough to get you ahead of the curve. To have a shot at rising above the noise, you must continually measure the effectiveness of your content, evaluate the results, adjust accordingly, and measure some more. But with so much data coming out of all our digital platforms, how do we know what we should pay attention to and what it means?

DBL

Don’t Let Your Brand Just Happen

WHAT MAKES A BRAND SUCCESSFUL? Every year global brand reports analyze thousands of brands, telling us which ones are grabbing attention and gaining momentum, which ones are driving change and growth, and which ones are giving us better choices, richer experiences, and more meaningful narratives. So the answer seems simple: a successful brand is that one that meets our expectations, moves fast, and is adaptive. It is the one that makes things happen for us. Yet, the answer is so much more complex.

Industry

Of Taxes And Tales

Leaving political opinions aside for a moment, (how very 2015 of us!), this year has already delivered some remarkable lessons for communications professionals. Media training anyone?
The Maddow ‘reveal’ last night though gave me particular pause for thought, and not because of the content of the news per se. If you work in communications with integrated narratives on a fairly regular basis, what we saw unfold last night was fascinating.

DBL

The Customer Journey: Unlocking The True Value Of Content Through Personal Experiences

The average person encounters roughly 285 pieces of content daily, served with a side of more branded content. Content is the currency with which to grab customer attention and loyalty—content is king. Indeed, a 2017 study by the Content Marketing Institute shows that 89% of B2B marketers use content as part of their marketing strategy. I am not here to tell you that those marketers are wrong, that content is less important than you think in grabbing your customers’ attention.