Hotwire | Don’t Have Time to be Creative? Think Again. - Hotwire
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Don’t Have Time to be Creative? Think Again.

Most people associate creativity with inspiration – and the long period of time waiting for it to strike. But those of us in marketing and PR know we don’t have the luxury of time when it comes to developing creative ideas for our clients. And no one knows this better than participants in the Young Lions Competition taking place in Cannes this week as part of the International Festival of Creativity.

Industry

What Business Leaders Can Learn from the James Comey Hearing

The Senate Intelligence Committee Hearing of former FBI Director James Comey – fired last month by President Trump – was a highly viewed, intensely covered and thoroughly scrutinized media event. While Comey found himself answering questions unique to someone of his stature and position – spanning Russia’s alleged involvement in the 2016 U.S. presidential election to his interactions, memo-crafting and leaking of conversations with President Trump – embedded within were a few lessons that every business leader who speaks to the media can take away from the hearing.

DBL

Choosing the Right Tone for Your Content Marketing

Whether you’re a content powerhouse or just dipping your toes in the water, it’s important to keep in mind that your tone of voice builds trust and provides consistency to prospects, customers, employees and other stakeholders throughout their journey with your brand. Is your organization fun and quirky? Irreverent and flippant? Or professional and authoritative?

Industry

Why You Need To Pay Attention To The Northside Festival…Now

This week kicks off the 9th annual Northside Festival, taking place in the habitually ‘hipster’ and trendsetting neighborhood that is Williamsburg, Brooklyn. If you’re not familiar with the festival, The New York Times accurately described it as “a compact and intensely Brooklyn counterpoint to Austin’s South by Southwest.” Similarly, the ethos of Northside is that it’s a discovery festival of what’s next in tech, innovation, music, and art. If you’re a brand marketer, a communications pro, or a media maven it’s an event not to be missed. And here’s why.

DBL

Content Marketing Predictions for the Second Half of 2017

We all want to be better content marketers. Whether it’s by latching onto the hottest new content format before anyone else or optimizing editorial strategy for increased engagement, there are always opportunities for improvement. In order to give you a push in the right direction, we went to the experts and gathered the top five content marketing predictions for the second half of the year. Take a look!

Industry

Life’s A Pitch – The Future of Dynamic Media Pitching

As a publicist, much of my day is spent crafting media angles, reaching out to journalists and building relationships. It’s working to ensure a storyline will resonate with the media. However, as quickly as our clients’ technologies evolve – so too are the communications channels and methods of reporting that journalists use today.

Industry

Silicon Alley: 10 New York Startups to Watch

TechCrunch Disrupt was last week, showcasing New York’s most cutting edge startups. If there was ever any debate, Silicon Alley is hot on the heels of Silicon Valley. According to Startup Genome's Global Startup Ecosystem Report and Ranking 2017, NYC is currently the 2nd largest startup ecosystem in the world. The Concrete Jungle is going digital. New York is an attractive option for young tech companies for many reasons, including the strong talent pool and the innovative, entrepreneurial spirit that has grown to be synonymous with The Big Apple. Not to mention, NYC is also a media mecca – and it can't hurt to be close to Wall Street if you're trying to raise capital. With so many tech startups emerging in our buzzing metropolis, here is the definitive list of who to keep an eye out for this year...

Industry

Marketers Face A Fresh Set Of Challenges In 2017

Last month the Hotwire team attended a 2-day Forrester conference to hear from leading brands, publishers, agencies and analysts about the current and future state of marketing. From topics like trust and authenticity, brand safety and creating human connections in the digital age to ad fraud and consumer tech trends, Forrester covered it all. Below are our top three takeaways and tips for marketers.

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