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Hotwire & Health Tech

Health Tech is a rapidly evolving category that delivers ever more sophisticated technology solutions for the provision and management of healthcare.

Advancements in medical and pharmaceutical science have prolonged life expectancies but as a consequence, has placed increasing pressure on the delivery and management of health services. Clinicians and administrators alike are looking to the next generation of technology not just to help drive efficiencies but to make a positive contribution in many facets of health including remote diagnostics, mHealth provision, patient records and overall health management.

Disruption within the sector, fuelled by the demand for products and services, the availability of patient data and the need for intelligent, secure and interoperable systems is revolutionising healthcare provision and management.

As consumers, we are increasingly familiar with wearables and with the benefits of lifestyle and health oriented mobile apps. But it’s in patient care that Health Tech has the potential to make the most dramatic impact on the quality of life and on the management of many conditions.

Technologies and equipment that helps to increase, maintain or improve the functional capabilities and independence of a patient or telehealth solutions that can monitor physiological data remotely have the potential to revolutionise the provision of healthcare while building a more efficient healthcare service. Technological innovation is the future of healthcare; from empowering savvy patients through mHealth devices, to using analytics and creating information systems which enable faster accessibility to patient data leading to higher impact clinical decision making.

At Hotwire, we help clients navigate some of the toughest issues.

Regardless of the challenge, we have a proven history of translating complex messages into clear, concise campaigns that deliver real, measurable results – whether that’s educating patients or consumers, building awareness, or differentiating you from the competition.

Our range of services, developed with a made-to-measure team with the right skills and contacts, can meet any PR and communication challenge. Our in-depth understanding of the health technology market combined with our expertise of the media and influencer landscape, enables us to shape opinions, build awareness and support your business outcome.

Thought Leadership

Posted by Catherine Desmidt

The Health Tech Weekly Round up – 14 July

We take a look at this week’s biggest developments, research and investment news from the world of Health Tech.

UK-based HealthTech firm closes £15m Series C

Drayson Technologies has closed a £15m Series C round led by Woodford Investment Management. The HealthTech firm struck a licensing deal which will see the NHS gain £5m worth of equity as part of the round. The University of Oxford and Oxford University Hospitals NHS Foundation Trust will now work together with Drayson Technologies as part of the five-year strategic research agreement (SRA). Peter Knight, chief information and digital officer at Oxford University Hospitals NHS Foundation Trust, commented on the agreement: “I am delighted that the Trust and the University of Oxford, working in partnership, have reached this agreement with Drayson Technologies. With now more than £41m in funding, Drayson Technologies seeks to make it easier and cheaper for companies in the space to deploy, own and run IoT networks.” The announcement comes after Drayson Technologies closed a £8m Series B round in May last year.

American-based Healthcare company buys clinical outcomes consulting firm

GE Healthcare will buy Novia Strategies, the company announced this week, building on its U.S. healthcare consulting business. Executives from GE Healthcare say the acquisition of Nova Strategies, which was founded 22 year ago by clinicians, will help the company on its own commitment to outcomes-based strategies and technology. The financial terms of the deal were not disclosed. Nova Strategies will become part of GE Healthcare Camden Group, which has advised more than 2,400 hospitals and health systems on issues such as redesigning care delivery and succeeding with population health management. “Over the past two decades, we’ve saved hospitals hundreds of millions of dollars, improved patient outcomes and redesigned delivery so they can care for patients for generations to come,” Nancy Lakier, CEO of Novia Strategies, said in a statement.

UK doctors using Whatsapp and social media to share patient data

Doctors in the UK are increasingly using Facebook, WhatsApp and Snapchat to discuss information about their patients, despite a ban on the use of internet-based messaging apps, experts say. Due to the lack of digital sharing systems, UK’s National Health Service (NHS) doctor use groups on Facebook and Whatsapp to share details about patients, according to Alisdair Macnair, an NHS doctor based at Cambridge. “I am empathetic with doctors because there is a need and desire among healthcare professionals to share this information and the fact that nothing exists for them to do so is a huge problem,” said Kate McCarthy, healthcare analyst at UK-based Forrester Research. This comes after Google’s DeepMind had breached data laws after an Information Commissioner’s Office (ICO) investigation found that 1.6 million patient records were shared. The artificial intelligence company said it was developing an app to alert doctors and nurses about patients at risk of kidney injury.

Boston-based digital health company raises $15m in Series B funding

Wellframe, makers of mobile patient engagement and care management software, has raised $15 million in Series B funding led by F-Prime Capital. Existing investors DFJ also contributed, and the new capital brings the company’s total funding to date to $25 million. Wellframe teams up with health plans and providers to offer a suite of customisable care plans that are designed to keep patients engaged via direct communication channels. The company’s platform includes a web-based clinician dashboard and also a patient-facing mobile app including two-way messaging and care plans to amplify the reach of care capabilities within a health system. “With this financing, we’re well positioned to respond to growing market demand, while further expanding the scope of what we offer as a partner,” Wellframe CEO Jacob Sattelmair said in a statement.

Oscar Health joins forces with health insurance firm to offer new small-business plans

Two companies, Oscar Health and Humana are joining forces to launch a new commercial health insurance product. The companies announced their “strategic partnership” saying the new health plans be available to small businesses in a nine-country region around Nashville, Tennessee, expecting to launch this fall. The companies chose Nashville to launch the new products because it’s “home to one of the fastest growing small business communities in the country and has established itself as a hotbed for health technology innovation,” they said. They said the new plans, branded under the recently launched Oscar for Business name, will deliver a member experience that features Oscar’s Concierge care teams, 24/7 access to telemedicine and care search tools. Partnering with Humana, added Oscar CEO Mario Scholsser, is ideal “because of our shared commitment to innovation, technology and our members.”

Global study of 700K smartphone users shows link between obesity and activity inequality

A team of NIH-funded researchers at Stanford University have published some results in Nature from a large global study of activity data, collected by Azumio’s Argus smartphone app. The data showcased a handful of findings that could have implications for public health programs targeting obesity. The dataset, which began to be collected in 2015, included a total of 68 million days of minute-by-minute step recordings from 717,527 anonymized Argus users. The main takeaway form the study was that it wasn’t the average activity of a country that correlated with its obesity rates, but the range of activity levels contained in that average. Another finding about countries with high activity inequality was that it also broke down on gender lines, with women being generally less activity than men, and the correlation between the walkability of a city and its activity equality – and that correlation was more pronounced among women.

Phoenix-based healthcare company raises $18.3m in a funding round

Solera Health, the Phoenix-based company that has created a marketplace for digital and in-person diabetes prevent programmes, has raised $18.3 million in a round led by Adams Street Partners. This is Solera’s largest funding to date, bringing in its total funding to $30.3 million. Solera make sa platform that connects community organisation with digital chronic disease prevention programmes, such as the CDC’s National Diabetes Prevention Programme (DPP). The technology allows referrals to the programs easier, helps customers manage payments and reimbursement, and aggregates data form the programmes, making it easier for community groups to enrol people in the prevention programmes. With this new round of funding, the company is beginning to look to other chronic disease management and prevention programmes that could benefit from the same infrastructure.

UK-based technology start-up gets $1.4m to help NHS Trusts fill shifts

Locum’s Nest, a UK technology startup aiming to disrupt the way NHS hospitals staff temporary doctor vacancies, has raised $1.4 million (£1.1 million) in a round led by UK investment manager Albion Capital and Oman-based innovation firm IDO Investments. In the UK, NHS hospitals have traditionally used locum agencies to fill temporary staffing gaps, but those agencies can end up costing hospitals quite a bit on top of what they pay locum doctors. With Locum’s Nest, doctors and hospitals can sign up for a mobile device-based system that efficiently places available doctors with vacant spots with a “pay as you go” structure that’s designed to save hospitals money. Dr. Nicholas Andreou, co-founder of Locum’s Nest, said in a statement, referring to himself and his cofounder Dr. Ahmed Shahrabani. “We’ve both done shifts as locum doctors and we had a feeling that the hospital and the doctors would get a better service and more satisfaction if they organized the shifts themselves.”

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100 Health Tech Influencers

2016 has been marked as the year digital health begins to reach its potential. Hot Topics introduces the 100 most influential drivers of the Health Tech revolution, globally.

HT100 Healthtech update

Healthcare is currently undergoing a digital revolution, and its rapidly developing relationship with technology is beginning to shape potentially one of the largest industry sectors in the world.

The digital sector and its stakeholders began to acknowledge the role of technology within the healthcare system barely five years ago, but it has since allowed a reservoir of investor capital, startup creation, and consumer adoption to explode.

By 2020, it is projected that $102 billion will be spent on health and wellness technology across nine different markets, and the growing value of the global Health Tech market pushes well over $100 trillion.

It’s development has been hotly anticipated: the healthcare industry was initially slow to adopt innovative solutions within its services, but recent traction points towards a rewarding future.

Driving this growth is not only technology innovation, but behavioural changes in the general public’s attitude towards health and wellbeing, regulatory changes – in the US in particular – are beginning to open up the space to entrepreneurship, and changing demographics are forcing governments to ameliorate the effects of an ageing population.

These macro-trends go some way to explain the perfect storm scenario that Health Tech is predicted to experience this year.

Crucial to the safe, responsible, efficient and productive delivery of each Health Tech innovation are the many people, healthcare influencers, across the world, that seek to improve the consumption and experience of care.

Of those, there are 100 Health Tech influencers who operate as practitioners, founders, investors, digital leaders, government representatives, consultants and pharmaceutical heads that have a particular knowledge of their field, product or service, that truly makes them influential in these important, early, days of Health Tech.

There are challenges to the future of Health Tech that both unique and common, but these 100 Health Tech influencers that cover and represent such a vast digital sub-sector are driving digital innovation in each area of their particular space.

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