Hotwire | Health Tech - Hotwire

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Hotwire & Health Tech

Health Tech is a rapidly evolving category that delivers ever more sophisticated technology solutions for the provision and management of healthcare.

Advancements in medical and pharmaceutical science have prolonged life expectancies but as a consequence, has placed increasing pressure on the delivery and management of health services. Clinicians and administrators alike are looking to the next generation of technology not just to help drive efficiencies but to make a positive contribution in many facets of health including remote diagnostics, mHealth provision, patient records and overall health management.

Disruption within the sector, fuelled by the demand for products and services, the availability of patient data and the need for intelligent, secure and interoperable systems is revolutionising healthcare provision and management.

As consumers, we are increasingly familiar with wearables and with the benefits of lifestyle and health oriented mobile apps. But it’s in patient care that Health Tech has the potential to make the most dramatic impact on the quality of life and on the management of many conditions.

Technologies and equipment that helps to increase, maintain or improve the functional capabilities and independence of a patient or telehealth solutions that can monitor physiological data remotely have the potential to revolutionise the provision of healthcare while building a more efficient healthcare service. Technological innovation is the future of healthcare; from empowering savvy patients through mHealth devices, to using analytics and creating information systems which enable faster accessibility to patient data leading to higher impact clinical decision making.

At Hotwire, we help clients navigate some of the toughest issues.

Regardless of the challenge, we have a proven history of translating complex messages into clear, concise campaigns that deliver real, measurable results – whether that’s educating patients or consumers, building awareness, or differentiating you from the competition.

Our range of services, developed with a made-to-measure team with the right skills and contacts, can meet any PR and communication challenge. Our in-depth understanding of the health technology market combined with our expertise of the media and influencer landscape, enables us to shape opinions, build awareness and support your business outcome.

Thought Leadership

Posted by Martin Cheifetz, via FitnessGenes

Eliminate Repetitive Dietary Failures With Technology And Personalisation

With the number of fitness devices and apps now available, we’re able to collect more individual health data than ever before. This has led to the development to hyper personalised health programmes, specifically tailored to the individual. FitnessGenes is one company that’s using people’s DNA to develop fitness programmes based on their genetic make-up. We interviewed them for the blog.

What exactly does FitnessGenes do?

FitnessGenes interprets people’s DNA to help them build muscle, burn fat, and lead healthier, longer lives. All the consumer needs to do is send us their saliva sample and then we extract and analyse their DNA for dozens of genetic variables that influence metabolism, appetite, muscle structure, and performance.

When a customer registers the barcode of their DNA sample on our secure website, we also conduct a thorough lifestyle survey, because these “environmental” factors influence how a person’s genes express themselves (This is called epigenetics). After a detailed analysis of a customer’s combined DNA and lifestyle data, we provide precise, actionable advice on how that person should eat and train to achieve their body composition goals. Furthermore, if the customer desires a more structured diet and exercise program, we also create goal-specific, genetically tailored weekly plans detailing each day’s workout, caloric load, and macronutrient breakdown.

With DNA-based fitness analysis, how can consumers be sure that the testing mechanisms and/or results are accurate?

The first part of the question pertains to the DNA testing itself, which is incredibly accurate. The FitnessGenes system uses the only FDA-approved saliva collection kit currently on the market. In addition, our DNA tests happen in duplicate, so every single person who gets tested actually gets tested twice to make sure that their results are consistent and accurate.

In terms of the customer’s DNA results, we utilise three levels of research:

1) Peer-reviewed research that relates to the specific SNP (Single-Nucleotide Polymorphism) that we’re talking about

2) Our own process of discovery within the algorithmic models that we’ve created, refined, and tested via rigorous R&D

3) Our proprietary research in collaboration with the big universities

So in terms of interpretation of the results, we have a very stringent, peer-reviewed academic research validation process that ensures accuracy.

What is a DNA-based diet, and how popular are these diets right now?

Very simply, generic “diets” simply don’t work for everybody. By cutting out the guesswork entirely we eliminate the repetitive failure cycle and put them directly on the road to success. People find this quantifiable, personalised data very empowering. It is far more motivating to know that you are doing the right thing; and that if you continue doing the right thing you, will get results.

If a person were to ask you, “So, if I follow both my FitnessGenes training plan and my DNA-based diet to the letter, is it guaranteed that I will achieve a predetermined result?” how would you respond?

While I wouldn’t go so far as to guarantee a predetermined result (because physical results always vary due to incredibly complex circumstances) but it follows that if a person adheres to a genetically-tailored, goal-specific diet and exercise plan to the letter, they will have a much higher degree of success and a much lower rate of failure than a person who just randomly grabbed a diet and exercise plan “off the shelf.”

How prevalent will these “designer” diets and workout plans become over the next five to ten years?

Five years ago, these kinds of personalised diets and workouts were the preserve of professional or elite athletes only. Five years from now, they will become the “new normal.”

With all of the advances in wearables and increased availability of biological data that is making personalised wellness and precision healthcare possible; the apps and tests that fuel the quantified self and biohacking movements; and the reduction in costs that make this level of specialization increasingly available and affordable, why would anyone settle for “generic” when they can get “precise?” Why would you settle for an exercise plan that did not play to your strengths, or for a diet that stuffed you with the incorrect foods?

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100 Health Tech Influencers

2016 has been marked as the year digital health begins to reach its potential. Hot Topics introduces the 100 most influential drivers of the Health Tech revolution, globally.

HT100 Healthtech update

Healthcare is currently undergoing a digital revolution, and its rapidly developing relationship with technology is beginning to shape potentially one of the largest industry sectors in the world.

The digital sector and its stakeholders began to acknowledge the role of technology within the healthcare system barely five years ago, but it has since allowed a reservoir of investor capital, startup creation, and consumer adoption to explode.

By 2020, it is projected that $102 billion will be spent on health and wellness technology across nine different markets, and the growing value of the global Health Tech market pushes well over $100 trillion.

It’s development has been hotly anticipated: the healthcare industry was initially slow to adopt innovative solutions within its services, but recent traction points towards a rewarding future.

Driving this growth is not only technology innovation, but behavioural changes in the general public’s attitude towards health and wellbeing, regulatory changes – in the US in particular – are beginning to open up the space to entrepreneurship, and changing demographics are forcing governments to ameliorate the effects of an ageing population.

These macro-trends go some way to explain the perfect storm scenario that Health Tech is predicted to experience this year.

Crucial to the safe, responsible, efficient and productive delivery of each Health Tech innovation are the many people, healthcare influencers, across the world, that seek to improve the consumption and experience of care.

Of those, there are 100 Health Tech influencers who operate as practitioners, founders, investors, digital leaders, government representatives, consultants and pharmaceutical heads that have a particular knowledge of their field, product or service, that truly makes them influential in these important, early, days of Health Tech.

There are challenges to the future of Health Tech that both unique and common, but these 100 Health Tech influencers that cover and represent such a vast digital sub-sector are driving digital innovation in each area of their particular space.

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