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Hotwire & Health Tech

Health Tech is a rapidly evolving category that delivers ever more sophisticated technology solutions for the provision and management of healthcare.

Advancements in medical and pharmaceutical science have prolonged life expectancies but as a consequence, has placed increasing pressure on the delivery and management of health services. Clinicians and administrators alike are looking to the next generation of technology not just to help drive efficiencies but to make a positive contribution in many facets of health including remote diagnostics, mHealth provision, patient records and overall health management.

Disruption within the sector, fuelled by the demand for products and services, the availability of patient data and the need for intelligent, secure and interoperable systems is revolutionising healthcare provision and management.

As consumers, we are increasingly familiar with wearables and with the benefits of lifestyle and health oriented mobile apps. But it’s in patient care that Health Tech has the potential to make the most dramatic impact on the quality of life and on the management of many conditions.

Technologies and equipment that helps to increase, maintain or improve the functional capabilities and independence of a patient or telehealth solutions that can monitor physiological data remotely have the potential to revolutionise the provision of healthcare while building a more efficient healthcare service. Technological innovation is the future of healthcare; from empowering savvy patients through mHealth devices, to using analytics and creating information systems which enable faster accessibility to patient data leading to higher impact clinical decision making.

At Hotwire, we help clients navigate some of the toughest issues.

Regardless of the challenge, we have a proven history of translating complex messages into clear, concise campaigns that deliver real, measurable results – whether that’s educating patients or consumers, building awareness, or differentiating you from the competition.

Our range of services, developed with a made-to-measure team with the right skills and contacts, can meet any PR and communication challenge. Our in-depth understanding of the health technology market combined with our expertise of the media and influencer landscape, enables us to shape opinions, build awareness and support your business outcome.

Thought Leadership

Posted by Catherine Desmidt

The Health Tech Weekly Round up – 13 January

We take a look at this week’s biggest developments, research and investment news from the world of Health Tech.

Apple steps up security for its health-focused apps

Tresorit, a security firm whose security technology is called ZeroKit, are offering app developers a chance to reach HIPAA compliance. The tech will offer authentication for users including both patients and healthcare workers, “zero knowledge” sharing of health data and end-to-end encryption of health data. “Our mission is to give the ability to developers to give privacy to you,” Tresorit SVP David Szabo told Mashable “Developers don’t want to see patients’ passwords.”  The higher security option will be made available on CareKit, an open-source platform that allows developers and healthcare professionals alike to create patient-focused apps.

North Carolina-based healthcare data analytics company PeraHealth raises $14 million

“PeraHealth is a clinical decision support company. We’re providing patient surveillance tools and systems to hospitals to really monitor patients to catch very severe types of things that can happen to a patient,” CEO Stephanie Alexander told MobiHealthNews. “Early warning systems for things like sepsis. We’re using it to monitor all patients throughout the hospital. The tools themselves are embedded in the EHR software for all the health systems. So physicians, nurses, other clinicians can be warned so they can intervene early.”

MobiHealthNews takes a look at non-device launches from #CES2017

The highlights include a number of announcements and updates from wearable giant Fitbit including a partnership with UnitedHealthcare, whose wellness programme Motion will soon offer participants the ability to use their Fitbits to track daily goals and even earn financial incentives applied to their healthcare plan. They also include Samsung NEXT’s new $150m fund to support early startups pursuing advanced software and services innovation; the fund is not health-specific but it has already invested in digital health company BioBeats.

SnapMD gains $3.2 million in Series A Funding

“I believe this will be a tipping point year for telemedicine,” CEI Dave Skibinski said. “The number of RFPs has grown significantly. The nature of requirements has become far more well defined. Health systems and outpatient care have seen what early iterations of telemedicine have been and are now prepared to offer it themselves.” One milestone SnapMD achieved in 2016 was it documented more than 40 different use cases for its platform.

Cycling tech: the underdog at #CES2017

Perhaps one of the most surprising consumer tech additions at CES this year was the new cycling technology exhibited. Highlights include a bone conducting musical bike helmet that uses bone conduction technology to bypass the eardrum and stream via tiny vibrations on the cheekbones. This means you will hear the music clearly but you will be able to hear traffic sound much more clearly. The kit also includes a remote for your handlebars allowing you to flick through songs wirelessly.

The Daily Mirror rounds up its top health & beauty picks at #CES2017

Whilst CES has been showing the best in new tech for years, this year saw an increased focus on health and beauty. Highlights include a “smart hairbrush” that warns you if you brush your hair too hard and a wearable sleep monitor that delivers breathing exercises to help you drift off and monitors how well you are following to transform your breathing in real time.

Mental health problem? There’s probably an app for that

A study published in the Journal of Medical Internet Research this week found that after weeks of using apps designed to help reduce anxiety and depression, all of the participants reported significant improvements in their mental health. “Using digital tools for mental health is emerging as an important part of our future,” lead study author David Mohr, a professor of preventive medicine at the Northwestern University Feinberg School of Medicine, said in a statement. The apps “are designed to help the millions of people who want to get [mental health] support but can’t get to a therapist’s office,” Mohr said.

Maryland-based Aledade raises $20 million

The company partners with primary care physicians to create tech-enabled accountable care organisations.  “In the last six months alone, we have gone from zero to 100,000 commercially insured patients in our network,” Dr. Farzad Mostashari, CEO and co-founder of Aledade, said in a statement. “With this new funding, we will push ahead to bring the Aledade model of care to all patient and payer populations across the health care system, including Medicare Advantage.”

Surgical Simulation app Touch Surgery launches AR experience

The app which has more than 200 training programmes on its platform is announcing a new partnership with DAQRI and HoloLens that will support a new type of deeply immersive training. “We believe in working with surgeons to optimize and scale best in class surgical procedures to enable training and delivery of safer surgery for patients globally,” Touch Surgery’s CEO Dr Jean Nehme told TechCrunch. “To date our output has been through mobile devices, primarily for training. For 2017 we have enabled our pipeline to deliver to augmented reality platforms.”

Emerging startups focus on hearing loss

Whilst millions of patients worldwide rely on assistive hearing aid devices to aid damaged hair cells, there has yet to be a pharmacological intervention in the world of hearing. But now, two emerging biotechs, Frequency Therapeutics and Decibel Therapeutics, are developing drugs to aid hearing loss. “It’s noise pollution,” said David Lucchino, president and CEO at Frequency, said in a phone interview. “There was a great study about people who were born and spent their lives on Easter Island and people who left. The people who stayed had great hearing well into their 60s. The people exposed to noise pollution had the same kinds of hearing loss we see every day.”

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100 Health Tech Influencers

2016 has been marked as the year digital health begins to reach its potential. Hot Topics introduces the 100 most influential drivers of the Health Tech revolution, globally.

HT100 Healthtech update

Healthcare is currently undergoing a digital revolution, and its rapidly developing relationship with technology is beginning to shape potentially one of the largest industry sectors in the world.

The digital sector and its stakeholders began to acknowledge the role of technology within the healthcare system barely five years ago, but it has since allowed a reservoir of investor capital, startup creation, and consumer adoption to explode.

By 2020, it is projected that $102 billion will be spent on health and wellness technology across nine different markets, and the growing value of the global Health Tech market pushes well over $100 trillion.

It’s development has been hotly anticipated: the healthcare industry was initially slow to adopt innovative solutions within its services, but recent traction points towards a rewarding future.

Driving this growth is not only technology innovation, but behavioural changes in the general public’s attitude towards health and wellbeing, regulatory changes – in the US in particular – are beginning to open up the space to entrepreneurship, and changing demographics are forcing governments to ameliorate the effects of an ageing population.

These macro-trends go some way to explain the perfect storm scenario that Health Tech is predicted to experience this year.

Crucial to the safe, responsible, efficient and productive delivery of each Health Tech innovation are the many people, healthcare influencers, across the world, that seek to improve the consumption and experience of care.

Of those, there are 100 Health Tech influencers who operate as practitioners, founders, investors, digital leaders, government representatives, consultants and pharmaceutical heads that have a particular knowledge of their field, product or service, that truly makes them influential in these important, early, days of Health Tech.

There are challenges to the future of Health Tech that both unique and common, but these 100 Health Tech influencers that cover and represent such a vast digital sub-sector are driving digital innovation in each area of their particular space.

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