Hotwire | Health Tech - Hotwire

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Hotwire & Health Tech

Health Tech is a rapidly evolving category that delivers ever more sophisticated technology solutions for the provision and management of healthcare.

Advancements in medical and pharmaceutical science have prolonged life expectancies but as a consequence, has placed increasing pressure on the delivery and management of health services. Clinicians and administrators alike are looking to the next generation of technology not just to help drive efficiencies but to make a positive contribution in many facets of health including remote diagnostics, mHealth provision, patient records and overall health management.

Disruption within the sector, fuelled by the demand for products and services, the availability of patient data and the need for intelligent, secure and interoperable systems is revolutionising healthcare provision and management.

As consumers, we are increasingly familiar with wearables and with the benefits of lifestyle and health oriented mobile apps. But it’s in patient care that Health Tech has the potential to make the most dramatic impact on the quality of life and on the management of many conditions.

Technologies and equipment that helps to increase, maintain or improve the functional capabilities and independence of a patient or telehealth solutions that can monitor physiological data remotely have the potential to revolutionise the provision of healthcare while building a more efficient healthcare service. Technological innovation is the future of healthcare; from empowering savvy patients through mHealth devices, to using analytics and creating information systems which enable faster accessibility to patient data leading to higher impact clinical decision making.

At Hotwire, we help clients navigate some of the toughest issues.

Regardless of the challenge, we have a proven history of translating complex messages into clear, concise campaigns that deliver real, measurable results – whether that’s educating patients or consumers, building awareness, or differentiating you from the competition.

Our range of services, developed with a made-to-measure team with the right skills and contacts, can meet any PR and communication challenge. Our in-depth understanding of the health technology market combined with our expertise of the media and influencer landscape, enables us to shape opinions, build awareness and support your business outcome.

Thought Leadership

Posted by Barrett Larson, via Leaf Healthcare

Monitoring Patient Mobility: Good Medicine, Smart Finances

For the first time, new technology enables hospitals to save billions in unreimbursed healthcare dollars by preventing immobility-related conditions

Not long ago, bed rest was considered therapeutic. However, over the past two decades, studies have repeatedly shown that bedrest provides limited therapeutic value and – in fact – it endangers patients.

In 1999, a large meta-analysis involving 39 randomised controlled trials and 5,777 patients found that bed rest was not beneficial as a therapeutic intervention for any condition. The following year, Evidenced Based Nursing published a study that showed early mobilisation was significantly better for patients than bed rest. Since then, numerous studies have reaffirmed the benefits of early and progressive patient mobility.

Today, everyone understands early mobility should be part of virtually every patient’s treatment plan. Most hospitals have adopted patient mobility protocols to encourage patient movement. That being said, the average institution simply cannot fully embrace patient mobility for one reason: it is virtually impossible to effectively monitor and manage patient mobility protocols. Despite healthcare’s push to leverage the power of technology, patient mobility is still monitored in an old-fashioned manner – we use outdated, inefficient, and unreliable techniques.  Given the clinical implications of patient mobility, we need more effective tools to manage this important metric. 

Financial Implications: Cost Savings

In addition to the direct clinical benefits, improving patient mobility also benefits the hospital’s bottom line. When patients are mobilized to a therapeutic level during their hospitalization,  they can often trim a day or two off their length of stay. Automatic monitoring and documentation of patients meeting their prescribed mobility goals helps to discharge at the earliest possible time with the lowest risk of readmission.  Reducing length of stay reduces real hospitalisation costs and lowers the risk of exposure to nosocomial complications (i.e. C-Diff, pneumonia, etc.).

Studies have found that:

  • In patients with community-acquired pneumonia (CAP), improved mobility during their hospitalisation can significantly decrease their length of stay. In these patients, even small decreases in length of stay can reduce hospitalisation costs up to $846 per episode of CAP, which equates to $500 million – $900 million in annual cost savings across the US.
  • Rapid mobilization of total joint replacement patients can be accomplished safely and reduces the overall length of hospital stay in more than 70 percent of patients.
  • Encouraging early mobility in patients recovering from primary total hip arthro­plasties—combined with other adjustments in perioperative care to intensify the team approach—can “effectively cut hospital LOS in half across all surgical areas without causing an associated increase in readmissions. Given the reimbursement pressures by the Affordable Care Act and Accountable Care Act and Accountable Care Organizations to reduce cost, optimize quality and minimize risk, we have demonstrated a safe reduction in hospital stay associated with incre­mental perioperative protocol improvements.”

The findings have encouraged a growing consensus around the value of improving patient mobility. However, the clinical and financial benefits can only be maximized when using appro­priate goals, reliable monitoring methods, and strategic plans to promote patient mobility. Equally important is the broader use of “reliable and valid instruments [that can isolate] the effects of mobility interventions, and such mechanisms are lacking,” wrote Dr. Ji Yeon Choi and her colleagues in a recent study.

The bottom line is that it’s difficult to effectively manage mobility protocols without reliable instru­ments to monitor patient mobility. Fortunately, there are now tools that allow clinicians to ensure that patients are receiving a healthy dose of mobility during their hospitalization. 

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100 Health Tech Influencers

2016 has been marked as the year digital health begins to reach its potential. Hot Topics introduces the 100 most influential drivers of the Health Tech revolution, globally.

HT100 Healthtech update

Healthcare is currently undergoing a digital revolution, and its rapidly developing relationship with technology is beginning to shape potentially one of the largest industry sectors in the world.

The digital sector and its stakeholders began to acknowledge the role of technology within the healthcare system barely five years ago, but it has since allowed a reservoir of investor capital, startup creation, and consumer adoption to explode.

By 2020, it is projected that $102 billion will be spent on health and wellness technology across nine different markets, and the growing value of the global Health Tech market pushes well over $100 trillion.

It’s development has been hotly anticipated: the healthcare industry was initially slow to adopt innovative solutions within its services, but recent traction points towards a rewarding future.

Driving this growth is not only technology innovation, but behavioural changes in the general public’s attitude towards health and wellbeing, regulatory changes – in the US in particular – are beginning to open up the space to entrepreneurship, and changing demographics are forcing governments to ameliorate the effects of an ageing population.

These macro-trends go some way to explain the perfect storm scenario that Health Tech is predicted to experience this year.

Crucial to the safe, responsible, efficient and productive delivery of each Health Tech innovation are the many people, healthcare influencers, across the world, that seek to improve the consumption and experience of care.

Of those, there are 100 Health Tech influencers who operate as practitioners, founders, investors, digital leaders, government representatives, consultants and pharmaceutical heads that have a particular knowledge of their field, product or service, that truly makes them influential in these important, early, days of Health Tech.

There are challenges to the future of Health Tech that both unique and common, but these 100 Health Tech influencers that cover and represent such a vast digital sub-sector are driving digital innovation in each area of their particular space.

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